Presentation
The Company
Maxima first saw the light in 2001 in Poviglio, in the Northen Italian Region called Emilia. By putting their decades of experience together the Founders gave life to this new project, founded on values such as transparency, simplicity and true passion for their work, their target crystal clear right from the start: to quickly become a leader in their field.
The company specializes in diamond tools and construction machinery for cutting and drilling and turnover has increased constantly over the years, even during the economic crisis. This encouraging result is a positive confirmation of the far-sightedness of the commercial, marketing and organization choices that the two partners personally pursue.
So, from a small industrial shed – where their business started – they moved to the new and modern facility in via Matteotti in 2008 on an area of 10,000 sq.m where they can effectively respond to the commercial needs and quick supply demands of their clientele.
Maxima has always believed in simplicity. Simplicity in relations with people and completely transparent at all times; simplicity in the way to present the products that take their name from the colour, giving a clear description of their technical features; simplicity in the catalogue, easy to consult even for less experienced users!
The trust earned over the years is also thanks to the total Maxima quality, certified and controlled, and to the exhaustive range that offers products suitable for all requirements and always in stock.
It is the first company in the sector to have aimed at marketing as a market lever, knowing just how to use the image and trade name policy as their recognised strong point. Speedy deliveries and meticulous before and after sales assistance complete an efficient and customised service.
Maxima has many surprises in store for the future, like expanding the range further still, increasing their share of the market, branching out to the foreign market not to mention particular attention to eco- sustainability and social aspects.
Open House
Maxima organizes several diversified events to promote its products, brand and company style.
Every year Maxima constantly schedules Open Houses, professional demonstrations by its customers, indoor and outdoor training courses, in order to keep a lively and up-to-date business relationship with its customers.
The theoretical/practical demonstrations at the point of sale are among the most appreciated Maxima initiatives.
THE FUTURE
The commitment has always been and will continue to be in the future that of maintaining solid the ideals around which the company was founded and has developed and prospered over the last 10 years.
The Maxima project foresees a further consolidation in the Italian market and an expansion into over seas markets thanks to a continually growing range which reinforces its specialization.
Taking Italian excellence into foreign markets it aims to give prestige and prominence to our creativity and is without doubt part of a future project where the market place will become a single entity and therefore world wide.
Growth
Since 2001, the year it was founded, Maxima has recorded a trend of constant growth which has allowed it to be placed among the leaders of this sector in today’s market.
The reasons for this growth are to be found not only in the obvious choice of products and suppliers, but also in a marketing strategy which has aimed at recognition of the brand and the choice of employees who are able to share in the company’s spirit and to communicate its message effectively.
The ability to simplify and make comprehensible what is normally very technical language allows for a more efficient communication with clients and has given Maxima a leading role in this business field.
In the sector in which it works, the aesthetic factor is considered a distinctive plus factor for Maxima.
The Brand Name
First and foremost. The certainty of providing services and products of a superior quality gave rise to the choice of the brand-name: Maxima.
The choice of its Latin form expresses longevity and a classical feel which adds a touch of characteristic refinement.
The choice of colours follows this direction by matching the passion of the colour red with the elegance of white.
The Discus Thrower by Mirone is our symbol: it represents artistic and athletic perfection, both elements present in the fibre of our company. The dynamism of movement mirrors our spirit and enthusiasm for the future.
The claim “champion discs” was a natural consequence of the joining of these elements as from the outset the company dealt exclusively with the distribution of diamond discs.
The Brand Name
First and foremost. The certainty of providing services and products of a superior quality gave rise to the choice of the brand-name: Maxima.
The choice of its Latin form expresses longevity and a classical feel which adds a touch of characteristic refinement.
The choice of colours follows this direction by matching the passion of the colour red with the elegance of white.
The Discus Thrower by Mirone is our symbol: it represents artistic and athletic perfection, both elements present in the fibre of our company. The dynamism of movement mirrors our spirit and enthusiasm for the future.
The claim “champion discs” was a natural consequence of the joining of these elements as from the outset the company dealt exclusively with the distribution of diamond discs.
Activities and Services
Maxima organises a great number of very different initiatives to promote its products, brand name and image. Professional demonstrations on the customers’ premises as well as indoor and outdoor training courses alternate all year long, keeping relations with the customer fresh and up to date. The Customer is at the centre of Maxima’s choices. In fact, retailers can rely on a series of specialized services dedicated just to them.
